Why Local Promoters Love and Hate A Cappella Groups
by Florian Städtler
March 11, 2010
There’s one basic mistake almost everybody who wants to get out to be heard by the public tends to make: Concentrating on oneself. Companies, entrepreneurs, marketing professionals and – it goes without saying – also musicians and their agents make this mistake all the time. They think about their image, their product, their service first. They talk (or even shout) about it all the time, instead of taking the time to use a strategy, that is much more effective to reach any target group:
Learn to think from the customer’s perspective by learning as much as possible about what your customer really loves (and hates).
What does that mean for vocal groups searching for local promoters to book them for concerts? Very easy: Mehr…
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